Our Story
Brian Southon invented the ClearBlue Ionizer in 2005. While waiting his turn at a Naturopath, Brian chatted with the gentleman next to him in the waiting room. This man was also an inventor, and he told Brian about a technology called mineral ionization that NASA used to purify water during the Apollo program.
Brian, an Electrical Engineer, was intrigued and developed a prototype for his pool at their cottage near Niagara Falls, Canada. He was instantly impressed by how clear the water stayed with almost no chlorine. Friends and neighbors who swam in their pool commented on how the water didn’t smell of chemicals and how soft their skin felt after swimming.
Brian’s daughter, Sabrina, saw an opportunity and began commercializing the system. It was a slow and steady process at first, but after a few years, the system caught on by word of mouth through ecstatic customers and dealers.
In 2017, Sabrina and her husband, Mike Assad, spun ClearBlue off from Brian’s company and set up a new business. For the first three years, ClearBlue grew by 160%, and in 2020, the system really took off.
Our Mission
Our mission is to make mineral pools the new saltwater pools.
When saltwater pools first appeared, people thought they were a healthier alternative to chlorine. As many now know, salt systems are just another way to generate chlorine—and an expensive one at that.
We focus on realizing the promise of low-chemical, low-maintenance pools and hot tubs using minerals.
Mineral systems for pools and hot tubs are all we do. We believe that constant and never-ending improvement with a singular focus is the best way to develop the best products in the industry.
Our Values
We operate our business according to the following core values.
BULLETPROOF PRODUCT
Constant and never-ending improvement.
Attention to detail.
Commitment to excellence.
REMARKABLE EXPERIENCES
Delightful product experiences.
Fanatical customer service.
Under promise and over-deliver.
UNIQUE AND SUSTAINABLE VALUE
Offer unique solutions to select customers.
Launch improvements annually.
Be disciplined in offerings.
WORLD-CLASS MARKETING
Consistent online presence.
Content marketing and thought leadership
Beautiful designs and branding.
UNSHAKEABLE INTEGRITY
Be an honorable partner.
Never hide from the truth.
Take the high road.
